Won the most prestigious awards in marketing: Smarties Emea/Turkey & Felis & Kristal Elma

Turkey's first multidisciplinary NFT collection was created in collaboration with 28 leading Turkish artists from various art branches, inspired by the dire situation of the region.

The Beeing Hope campaign exemplifies an innovative approach to environmental and social responsibility,
leveraging digital art and technology to address a critical ecological challenge while engaging a wide audience both locally and globally.

Objective: To address the 2021 wildfires in Turkey, which destroyed approximately 203 thousand hectares of forest. To raise awareness about the global climate crisis' impact on forests and the subsequent danger to bees.

Strategy: Launching a multifaceted social responsibility movement. Building a communication campaign to inform society about the crisis and to donate bee food to support the survival of bees affected by the wildfires.

Execution:

• Strategic partnerships with National Geographic Turkey Magazine, Muğla Beekeepers Association, and Turkey academia.

• Featured in the January issue of National Geographic Turkey Magazine, with a cover featuring forest fires and climate change.

• Managing a website and social media channels, alongside a commercial film to boost awareness and promote the collection.

• Social media live streams with crypto influencers, experts, and opinion leaders, as well as detailed content (493K view) with Barış Özcan, one of Turkey's most-followed YouTubers, fostered a conscious community and movement.

• Featured in over 10 countries and multiple languages on platforms including:

  • Yahoo Finance

  • Advertised on digital screens on taxis across 8 states in America.

1.3 Billion Impressions.
1.4 Million Interactions.

Free media coverage worth of 5M TRY.
11.4K Twitter followers are gained in 2 weeks.

Bee Feed Donation: 30 tons of bee feed was purchased and distributed to beekeepers in Marmaris through the partnered NGO.

Awareness: Significant contribution to raising awareness about the impact of wildfires on bees and provided an innovative solution to help sustain the bee population affected by the fires.